La Sirena Collection
Client: Starbucks, Latin America
The concept pitched was for the Starbucks siren to appear more predator-like. In the sketch phase her eyes were decided to be slitted and scales inspired by the patterns of a snake. The final inked design had a more mischievous look to the face and was considered a very fresh approach to the brand's head-canon. The art was applied to mugs and tumblers and eventually used for Starbucks North America product for both Fall and Holiday, which can both be seen below.
The concept pitched was for the Starbucks siren to appear more predator-like. In the sketch phase her eyes were decided to be slitted and scales inspired by the patterns of a snake. The final inked design had a more mischievous look to the face and was considered a very fresh approach to the brand's head-canon. The art was applied to mugs and tumblers and eventually used for Starbucks North America product for both Fall and Holiday, which can both be seen below.
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